A new genre of performance marketing.

Combining online marketing flexibility with the benefits of traditional beneficial gift cards, OptioPay is the new performance-based marketing channel that every advertiser should use in his/her marketing mix.

The best moment to advertise.

OptioPay's online marketing channel is able to assure that your advertising audience is in capacity to buy your products.

  • Advertise when money reaches individuals
    As every advertiser knows, there is no better, more valuable & more precious moment to advertise than when people hold liquidity.

Leverage your campaigns.

Beneficial gift card programmes have far more benefits than one would expect.

  • Benefit from Uplift
    More than half of gift card holders spend more than their card’s value and a majority of those who overspend, spend 1.5 times more than the value of their card.
  • Benefit from Breakage
    Gain a direct profit from unredeemed gift cards.
  • Generate purchasing power for your customers
    It is your guaranteed future revenue!
  • Keep your margin
    Our recipient will spend your marketing costs (the added value) in your shop.

Gift card marketing with flexibility

Creating, distributing and selling your own gift card on OptioPay’s payment software is as easy and customisable.

  • Benefit from Uplift
    More than half of gift card holders spend more than their card’s value and a majority of those who overspend, spend 1.5 times more than the value of their card.
  • Analytics & regular insights
    Get access to the results of your campaign on a daily or weekly basis.
  • Generate purchasing power for your customers
    It is your guaranteed future revenue!
  • Keep your margin
    Our recipient will spend your marketing costs (the added value) in your shop.

Get Started

Get in touch with us

Ready to launch your first campaign? We'll be happy to help you enrich your marketing mix.