Metro Group AG and Avaloq Group AG invest in OptioPay GmbH through their venture capital funds. The existing investors NN Group n.V., Commerzbank AG and the management team are joining the round, which is based on strong business growth
Berlin, 17. September 2020 – Open Bankings specialist and FinAdTech OptioPay announces additional funding of €4.5 million and attracts strategically important new investors. Metro and Avaloq are participating for the first time alongside existing investors NN Group and Commerzbank (Main Incubator) as well as the management team.
OptioPay and Metro will collaborate on becoming a pioneer in Open Banking services for the retail industry. The two companies developed a trusted working relationship in March 2020 through a successful cooperation in the Corona aid project "HilfeLokal". With its investment in OptioPay, Metro emphasizes the strategic relevance of Open Banking for the retail industry.
The Swiss financial services provider Avaloq and OptioPay are already in a strategic partnership to further expand OptioPay's Open Banking portfolio in the DACH-region. The follow-on investment by existing shareholders NN Group and Commerzbank underlines OptioPay's strong growth trajectory in the Open Banking market and the excellent development of the FinAdTech company in creating important customer relationships.
"We are proud to be able to rely on new and existing investors even under extraordinary circumstances. The additional capital sets off new resources to further expand our Open Banking technology. Data-based purchasing and financial deals to reward customers for sharing their data provide unprecedented opportunities for relevant and efficient marketing," said CEO Marcus Börner in regard to the new financing round.
OptioPay operates a fully serviced open data solution without IT integration for businesses from various industries. Customers receive rewards in return for sharing data, such as their bank account data. Benefits include saving time and money through exclusive off- and online rewards (e.g. cashback), higher-value vouchers, contract optimisation, offers for sustainable consumption and CO2 compensation, as well as discounts and other personalised recommendations.
In addition to well-known partners such as AboutYou, Adidas, Amazon, Douglas, Ikea, Lieferando, Otto, Rewe, Reebok and Zalando, OptioPay’s top 100 corporate clients include DZ Bank, Comdirect Bank, Sparkasse, Commerzbank, HDI, AXA, Gothaer, Fonds Finanz, Blau Direkt, Deutsche Post, BS Energy and Basler Kantonalbank.
OptioPay was founded in 2014 in Berlin by CEO Marcus Börner and COO Oliver Oster. It employs more than 65 people from 24 countries and currently operates in the DACH-region and The Netherlands.