OptioPay strengthens its leadership with new CFO and prepares launch of new product suite

Berlin, 14.09.21 – OptioPay announces the appointment of Naser Al-Shraydeh as the new Chief Financial Officer. After the completion of the recent Series B financing round, OptioPay started the mobilisation for its next growth phase by further strengthening its C-Level team. He brings over 15 years of experience in M&A consulting, operational- and strategic finance at KPMG, eBay, Bridgemaker or Lumas to OptioPay. Al-Shraydeh will oversee the strategic financial direction of the business. He will mainly focus on further developing business intelligence, performance management, compliance, and HR.

The purpose of the rebranding is to leverage the launch of OptioPay’s new open data product suite, which has been developed for and in close collaboration with its three customer types (Consumers, Publishers, Advertisers):

• For Consumers: a reward system offering customers exceptional financial and sustainability rewards in return for sharing their data
• For Publishers (enterprise customers): plug-and-play loyalty platforms in their corporate design and a data-insights portal delivering performance data as well as 360-degree customer insights
• For Advertisers: a campaign manager enabling highly targeted deals based on customers data (Data-Linked-Offers -“DLO®️”)

‍

‍“Naser is a fantastic addition to OptioPay’s management team and will significantly contribute to strengthening OptioPay’s position as a leading open data loyalty platform provider. He is joining OptioPay in one of the most exciting phases, as we are committed to create the best returns for our customer ecosystem through our new product suite, branding and positioning”, says Marcus Börner, Founder & CEO at OptioPay.