Head of Inbound Marketing (m/f)
Optiopay is a fast growing Fintech company based in Berlin that is building worldwide the first payment solution software for marketing money by processing payments. We are seeking a passionate Head of Inbound Marketing to lead our marketing team.
Our Philosophy
We are passionate about growing our team and pushing them to their limits to unleash their potential, we give guidance and are always supporting each other. We constantly strive for the best and we attract like minded people. We are a diverse team that comprises of only the best international talent. We are going to change B2C payments fundamentally. We work hard and we have fun doing it, we love what we do at OptioPay.
Your Role
- The goal of your role is to create a scalable mechanism to generate high-value leads for sales
- You are responsible for structuring, expending and leading our inbound marketing strategy
- You are responsible for managing the content marketing and sales assets
- Creation and distribution of high quality content with the goal to increase the number of sales qualified B2B leads in the following industries: Insurance, Human Resources, E-Commerce, Advertising, Energy Companies and Banking.
- You will work closely with HubSpot Marketing and CRM software
- You will utilize up to date SEO techniques
- Your are responsible for managing public relations
- Managing day-to-day press work
- Identifying influencers and building relationships
- Establishing the OptioPay brand in the relevant industries as an innovative solution
Your Profile
- Bachelor’s degree in communications, journalism, marketing or related field
- 5+ years of experience in B2B demand generation
- 3+ digital/inbound marketing, including web and content marketing, SEO, PR association marketing and content syndication.
- Experience in managing a marketing communications team - successfully building, coaching, and motivating while holding employees accountable.
- Possess a strong understanding of market and customer buying behavior, segmentation frameworks and hands-on experience with segmentation projects.
- Excellent grammar and wording knowledge of the German language
- Great command of the English language is a big plus
What’s our Offer
- Will report directly to Chief Commercial Officer and work very closely with the sales team
- Competitive salary (based on your background experience)
- A challenging job with lots of responsibility and freedom to grow professionally
- Work closely with experienced founders and get first-hand insights in building an internationally-backed venture company
- Access to a strong global network of successful entrepreneurs
- Become part of an international, very motivated and talented team of 32
- An amazing office- overlooking the Spree- located in the heart of Berlin Media Spree
Sounds like the job for you? We’d love to hear from you!
